How Plumber Loyalty Programs Are Reshaping Brand Recommendation in India's Plumbing Market
What Is Changing India's plumbing and sanitary ware market is shaped significantly by plumber recommendation: homeowners, contractors, and property developers routinely rely on the plumber's product recommendation when selecting fittings, pipes, and fixtures. This recommendation influence has driven major plumbing and sanitary ware brands to develop plumber loyalty programs that incentivize plumbers to recommend their products. According to CII India Plumbing Association Market Research Report 2022, over 60 percent of sanitary ware and plumbing fitting purchases in India are influenced by the installer's recommendation, making plumbers one of the most commercially significant recommendation channels in the construction materials sector. What Is Driving the Change Three developments are driving the evolution of plumber loyalty programs in India. First, smartphone penetration among plumbers: the majority of India's professional plumber population in urban and sem...